Twitter marketing not all hashtags are created equal a lot of people are under the impression that just because they reverse engineered the competitors hashtags on Twitter that they’ve got it made I can understand why people think this way it is definitely so much easier if things worked out this way can you imagine just looking for your competitors finding.

The tweets paying attention to their hashtags and copying and pasting the same tags to your stuff it would.

Be great be great if things actually work that way unfortunately things that look so simple on paper are actually quite complicated when the time comes for you to implement them hashtags is.

One of these things you have to understand that hashtags help stuff get found on Twitter it’s kind of like a categorization tool for example if you post a tweet about Donald Trump it helps tremendously if you put hashtag Trump hashtag president of the United States.

Hashtag United States and other similar hashtags these hashtags provide context they enable people to search for content with context in mind with that said there are also trending hashtags these are hashtags that are basically popular for a few hours.

And then they fizzle out however for the few hours that they are popular a lot of people search for.

Them a lot of people click through and it’s quite possible to get a tremendous amount of traffic using trending hashtags the problem is that trending hashtags may not be me specific this is a serious problem why if you use these trending hashtags to promote content that you know is not related to the hashtag you’re essentially spamming this is called hashtag spamming what you’re doing is you are trying to piggyback on the hashtag that.

Trending and trying to exploit the huge amount of attention a particular hashtag.
Is getting in order to get a lot of traffic.

To your content this is not exactly a new idea people have been doing this for quite some time in.

Fact a lot of people have developed coping.

Mechanisms to avoid this kind of thing they don’t want to waste the time clicking on the wrong link that takes them to something.

That’s completely unrelated to.

The hashtag they’re following the name of the game is to play.

It safe so what is the secret to success when it comes.

To hashtags well first of all you should not play the trending hashtag game seriously if you are really concerned about the quality of the brand you’re building online you really cannot afford to screw around with hashtag jacking that’s what you’re really doing you are jacking the hashtag for your interests you’re basically just trying to drum up traffic by jacking a hashtag instead you should focus on really.

Targeted hashtags these really cut to the bone of your niche they are very specific now the great thing about this type of hashtag strategy is you fine-tune your content focus you make it clear to people on Twitter that you are genuinely interested in one.

Particular type of content and it doesn’t really matter if the hashtag gets a lot of traffic or not you’re just focused on specificity believe it or not if you do this you end up doing your brand a big favor not only is.

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